Sampling
In-store beauty sampling reinvented: How coronavirus is changing the game
From Hermès’ H24 contactless fragrance sampler to Dior’s touchless skincare, we look at how luxury beauty brands and retailers are adapting product testing to the pandemic, and the suppliers and olfactory marketing specialists that are providing[…]
Hermès embraces concrete for H24 contactless fragrance sampler
Hermès’ retail sampler for its new men’s fragrance, H24, was redesigned to be contactless in light of hygiene constraints linked to the health crisis. We take a look at the inner workings of this innovative sampling solution. Combining gray[…]
MultiScent 20: a tablet turned fragrance sampler
Brazilian scent tech start-up Noar’s MultiScent 20 is a patented technology allowing consumers to sample up to 20 fragrances via a tablet. Exclusively distributed by US-based sampling specialist Orlandi, the device is geared to retail and to[…]
Paperscent opts for Carestia blotters
Beauty sampling company Carestia Arcade Beauty has inked a partnership with Paperscent to be the exclusive supplier of fragrance blotters worldwide for the latter’s fragrance sample dispensers. The dispensers decorate the blotter in real-time,[…]
Interview
Livcer CEO on Livstick launch and the evolution of retail sampling
CEO of cosmetics monodose specialist Livcer, Aude de Livonnière, discusses emerging sampling habits in the midst of the health crisis and how Livstick, the French company’s latest launch, addresses these new constraints. Livstick is launching as[…]
How beauty sampling is adapting to post-covid retail
With retail stores implementing social distancing measures, beauty brands are having to rethink the sampling experience. Sampling suppliers have been quick to develop new products or revisit existing ranges in a bid to enhance the in-store[…]
Arcade Beauty launches Abeo digital sampling initiative in Europe
Arcade Beauty’s Abeo platform leverages social media to make it easier for brands to get product samples into the hands of consumers. Abeo, the digital department created by beauty samples specialist Arcade Beauty and launched in the US last[…]
Video
Trends in beauty sampling
In beauty, the sampling segment has been reinventing itself with new gestures, more sustainable options and on-demand services. We spotlight some of the latest sampling trends, sourced from our sister publication Formes de Luxe.
Arcade Beauty: in line with sampling trends
Sampling expert Arcade Beauty unveiled its latest series of innovations at Luxe Pack Monaco. Here is our recap. Touch'n Smell is comprised of a card covered with microcapsules that release the fragrance when touched. "This format calls for less[…]
iDSCENT reinvents the perfume sample
iDSCENT previewed Scentouch at the Luxe Pack Monaco show: a sample that reinvents fragrance application. "We realized that brands were looking for new alternatives to apply fragrance to the skin, one that was more intimate than the mini-spray[…]
Most read
