Sampling
Interview
Livcer CEO on Livstick launch and the evolution of retail sampling
CEO of cosmetics monodose specialist Livcer, Aude de Livonnière, discusses emerging sampling habits in the midst of the health crisis and how Livstick, the French company’s latest launch, addresses these new constraints. Livstick is launching as[…]
How beauty sampling is adapting to post-covid retail
With retail stores implementing social distancing measures, beauty brands are having to rethink the sampling experience. Sampling suppliers have been quick to develop new products or revisit existing ranges in a bid to enhance the in-store[…]
Arcade Beauty launches Abeo digital sampling initiative in Europe
Arcade Beauty’s Abeo platform leverages social media to make it easier for brands to get product samples into the hands of consumers. Abeo, the digital department created by beauty samples specialist Arcade Beauty and launched in the US last[…]
Video
Trends in beauty sampling
In beauty, the sampling segment has been reinventing itself with new gestures, more sustainable options and on-demand services. We spotlight some of the latest sampling trends, sourced from our sister publication Formes de Luxe.
Arcade Beauty: in line with sampling trends
Sampling expert Arcade Beauty unveiled its latest series of innovations at Luxe Pack Monaco. Here is our recap. Touch'n Smell is comprised of a card covered with microcapsules that release the fragrance when touched. "This format calls for less[…]
iDSCENT reinvents the perfume sample
iDSCENT previewed Scentouch at the Luxe Pack Monaco show: a sample that reinvents fragrance application. "We realized that brands were looking for new alternatives to apply fragrance to the skin, one that was more intimate than the mini-spray[…]
Most read
Key Figures
48%
The percentage of consumers globally who are more likely to buy luxury goods online since the onset of covid-19 (source: BCG and Altagamma, June 2020 study)