Sampling
What to watch out for at LUXE PACK Monaco
The luxury packaging industry’s renowned annual rendez-vous, LUXE PACK Monaco is opening its doors next week. New materials, sustainable solutions, the latest innovations, a spotlight on China and the LUXE PACK in Green and Formes de Luxe Awards[…]
An industry first? REN & Tubex’s recycled aluminum sample
Billed as "a world first in luxury beauty", Unilever-owned REN Clean Skincare has debuted a sample pack made entirely of recycled aluminum. The sample’s nozzle is designed to be broken off to reseal the tube. REN Clean Skincare’s new sampling[…]
iD Scent reveals latest perfume sampling solutions
Just one year after iD Scent launched monomaterial sample Scentouch, the French sampling specialist is introducing two innovations: Scentpad and Scentdow, also pure paper products. Described as a “high-performance communication tool”, iD Scent’s[…]
In-store beauty sampling reinvented: How coronavirus is changing the game
From Hermès’ H24 contactless fragrance sampler to Dior’s touchless skincare, we look at how luxury beauty brands and retailers are adapting product testing to the pandemic, and the suppliers and olfactory marketing specialists that are providing[…]
Hermès embraces concrete for H24 contactless fragrance sampler
Hermès’ retail sampler for its new men’s fragrance, H24, was redesigned to be contactless in light of hygiene constraints linked to the health crisis. We take a look at the inner workings of this innovative sampling solution. Combining gray[…]
MultiScent 20: a tablet turned fragrance sampler
Brazilian scent tech start-up Noar’s MultiScent 20 is a patented technology allowing consumers to sample up to 20 fragrances via a tablet. Exclusively distributed by US-based sampling specialist Orlandi, the device is geared to retail and to[…]
Paperscent opts for Carestia blotters
Beauty sampling company Carestia Arcade Beauty has inked a partnership with Paperscent to be the exclusive supplier of fragrance blotters worldwide for the latter’s fragrance sample dispensers. The dispensers decorate the blotter in real-time,[…]
Interview
Livcer CEO on Livstick launch and the evolution of retail sampling
CEO of cosmetics monodose specialist Livcer, Aude de Livonnière, discusses emerging sampling habits in the midst of the health crisis and how Livstick, the French company’s latest launch, addresses these new constraints. Livstick is launching as[…]
How beauty sampling is adapting to post-covid retail
With retail stores implementing social distancing measures, beauty brands are having to rethink the sampling experience. Sampling suppliers have been quick to develop new products or revisit existing ranges in a bid to enhance the in-store[…]
Arcade Beauty launches Abeo digital sampling initiative in Europe
Arcade Beauty’s Abeo platform leverages social media to make it easier for brands to get product samples into the hands of consumers. Abeo, the digital department created by beauty samples specialist Arcade Beauty and launched in the US last[…]
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