Sampling
LUXE PACK Monaco 2021: labels, closures, sampling, promotional tools, accessories
It's a wrap! We bring you a brief lowdown on innovations in the labels, closures, sampling, promotional tools and accessories scouted at LUXE PACK Monaco this week. Promotional items Palma collection is Dapy’s new stock collection of champagne[…]
Dossier
LUXE PACK Monaco: 2021 packaging innovations hot off the press!
The 2021 edition of Luxe Pack Monaco, which closed its doors yesterday, proved to be a key moment for the packaging industry after 18 months of a luxury market marked by crisis and uncertainty. Brands and suppliers at the show were more than[…]
What to watch out for at LUXE PACK Monaco
The luxury packaging industry’s renowned annual rendez-vous, LUXE PACK Monaco is opening its doors next week. New materials, sustainable solutions, the latest innovations, a spotlight on China and the LUXE PACK in Green and Formes de Luxe Awards[…]
An industry first? REN & Tubex’s recycled aluminum sample
Billed as "a world first in luxury beauty", Unilever-owned REN Clean Skincare has debuted a sample pack made entirely of recycled aluminum. The sample’s nozzle is designed to be broken off to reseal the tube. REN Clean Skincare’s new sampling[…]
iD Scent reveals latest perfume sampling solutions
Just one year after iD Scent launched monomaterial sample Scentouch, the French sampling specialist is introducing two innovations: Scentpad and Scentdow, also pure paper products. Described as a “high-performance communication tool”, iD Scent’s[…]
In-store beauty sampling reinvented: How coronavirus is changing the game
From Hermès’ H24 contactless fragrance sampler to Dior’s touchless skincare, we look at how luxury beauty brands and retailers are adapting product testing to the pandemic, and the suppliers and olfactory marketing specialists that are providing[…]
Hermès embraces concrete for H24 contactless fragrance sampler
Hermès’ retail sampler for its new men’s fragrance, H24, was redesigned to be contactless in light of hygiene constraints linked to the health crisis. We take a look at the inner workings of this innovative sampling solution. Combining gray[…]
MultiScent 20: a tablet turned fragrance sampler
Brazilian scent tech start-up Noar’s MultiScent 20 is a patented technology allowing consumers to sample up to 20 fragrances via a tablet. Exclusively distributed by US-based sampling specialist Orlandi, the device is geared to retail and to[…]
Paperscent opts for Carestia blotters
Beauty sampling company Carestia Arcade Beauty has inked a partnership with Paperscent to be the exclusive supplier of fragrance blotters worldwide for the latter’s fragrance sample dispensers. The dispensers decorate the blotter in real-time,[…]
Interview
Livcer CEO on Livstick launch and the evolution of retail sampling
CEO of cosmetics monodose specialist Livcer, Aude de Livonnière, discusses emerging sampling habits in the midst of the health crisis and how Livstick, the French company’s latest launch, addresses these new constraints. Livstick is launching as[…]
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Key Figures
40%
The percentage of annual fragrance sales done in the fourth quarter. Fragrance sales in December, especially during Christmas week, can be 25% to 100% higher than any other time of the year. (source: The NPD Group)