Interview

Interview
Pili’s renewable pigments prep for industrialization phase
French start-up Pili is pioneering the creation of bio-based pigments with the promise of a palette of unlimited — and lasting — colors. In March 2021, the Toulouse-based company welcomed a second round of funding of €4m, enabling it to embark[…]
Interview
Comité Colbert's Bénédicte Epinay: “The crisis has been a catalyst for French luxury”
Bénédicte Epinay was named President & CEO of French luxury association Comité Colbert in December 2019, on the eve of the global health pandemic. One year on, the Comité is launching its first advertising campaign aimed at promoting the values[…]

Interview
GoodsID's blockchain security solution to drive the luxury consumer experience
Targeting the luxury market, GoodsID is in full development mode for its "digital passport"—a blockchain-based digital authentication solution. Loÿs de la Soudière, co-founder and CEO, says that 2021 will be the year that sales take off. He[…]

Interview
L’Oréal’s Jacques Playe lays out ambitions to drive packaging science & UX design
L’Oréal is out to reinvent the consumer experience and packaging will play a vital role in this transformation. In our exclusive interview, Jacques Playe, appointed Global Head of Packaging & Product Development earlier this year, speaks with[…]

Interview
ColorForge forges ahead with 3D-printed makeup formulas and packs
US-based start-up ColorForge won a Cosmetic Victories* award last month for its additive manufacturing technology that allows for the simultaneous production of powder-based color cosmetics and packaging. We spoke to ColorForge President John[…]

Interview
Byredo talks strategy for debut makeup line
One of the first indie niche brands launched in the early 2000s, Byredo has since become a reference in the premium fragrance segment. The Swedish brand has similar ambitions for its very first color cosmetics collection, launched this fall.[…]

Interview
Paboco's gameplan to pioneer the paper bottle
Paboco, the Paper Bottle Company, is out to shake up packaging norms with its first branded paper bottle slated for launch in 2021. Currently in a start-up, scale-up phase, the Danish company’s “pioneer community” is a joint venture between[…]

Interview
Rémy Martin outlines plans to reduce secondary packaging
In keeping with its guiding principle of “L’Exception Durable” (Sustainable Exception), premium cognac brand Rémy Martin, part of Rémy Cointreau group, is also working to reduce the environmental impact of its packaging. This year, the brand[…]

Interview
Marussia Beverages: In high spirits
Marussia Beverages, an international producer and distributor of premium wines, sake and spirits, has expanded its portfolio through both acquisitions and brand creations. It purchased a distillery in Russia in 2019, and added a newly created[…]

Interview
Guerlain's Cécile Lochard outlines sustainability priorities
Cécile Lochard was named Director of Sustainable Development for Guerlain this month. In our preview from the full interview to be published in the Fall issue of Formes de Luxe, Lochard talks about how the luxury beauty brand has restructured[…]