Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Interview

GoodsID's blockchain security solution to drive the luxury consumer experience

Interview

GoodsID's blockchain security solution to drive the luxury consumer experience

Targeting the luxury market, GoodsID is in full development mode for its "digital passport"—a blockchain-based digital authentication solution. Loÿs de la Soudière, co-founder and CEO, says that 2021 will be the year that sales take off. He[…]

01/19/2021 | Corporate strategy
L’Oréal’s Jacques Playe lays out ambitions to drive packaging science & UX design

Interview

L’Oréal’s Jacques Playe lays out ambitions to drive packaging science & UX design

L’Oréal is out to reinvent the consumer experience and packaging will play a vital role in this transformation. In our exclusive interview, Jacques Playe, appointed Global Head of Packaging & Product Development earlier this year, speaks with[…]

ColorForge forges ahead with 3D-printed makeup formulas and packs

Interview

ColorForge forges ahead with 3D-printed makeup formulas and packs

US-based start-up ColorForge won a Cosmetic Victories* award last month for its additive manufacturing technology that allows for the simultaneous production of powder-based color cosmetics and packaging. We spoke to ColorForge President John[…]

11/26/2020 | Corporate strategy
Byredo talks strategy for debut makeup line

Interview

Byredo talks strategy for debut makeup line

One of the first indie niche brands launched in the early 2000s, Byredo has since become a reference in the premium fragrance segment. The Swedish brand has similar ambitions for its very first color cosmetics collection, launched this fall.[…]

Paboco's gameplan to pioneer the paper bottle

Interview

Paboco's gameplan to pioneer the paper bottle

Paboco, the Paper Bottle Company, is out to shake up packaging norms with its first branded paper bottle slated for launch in 2021. Currently in a start-up, scale-up phase, the Danish company’s “pioneer community” is a joint venture between[…]

11/10/2020 | MaterialsCorporate strategy
Rémy Martin outlines plans to reduce secondary packaging

Interview

Rémy Martin outlines plans to reduce secondary packaging

In keeping with its guiding principle of “L’Exception Durable” (Sustainable Exception), premium cognac brand Rémy Martin, part of Rémy Cointreau group, is also working to reduce the environmental impact of its packaging. This year, the brand[…]

10/28/2020 |
Marussia Beverages: In high spirits

Interview

Marussia Beverages: In high spirits

Marussia Beverages, an international producer and distributor of premium wines, sake and spirits, has expanded its portfolio through both acquisitions and brand creations. It purchased a distillery in Russia in 2019, and added a newly created[…]

10/07/2020 |
Guerlain's Cécile Lochard outlines sustainability priorities

Interview

Guerlain's Cécile Lochard outlines sustainability priorities

Cécile Lochard was named Director of Sustainable Development for Guerlain this month. In our preview from the full interview to be published in the Fall issue of Formes de Luxe, Lochard talks about how the luxury beauty brand has restructured[…]

Techniplast on refill technology innovations

Interview

Techniplast on refill technology innovations

Techniplast is a pioneer in luxury fragrance refills for retail and consumer use. Loïc Bouet, the French supplier’s Sales Director, talks about this high-growth market in an excerpt of our upcoming feature interview in the Fall issue of Formes[…]

Sulapac CEO sets out road map following new investment

Interview

Sulapac CEO sets out road map following new investment

In 2019 biocomposite materials specialist Sulapac finalized an A-round of financing and welcomed new investors, including Chanel. Sulapac CEO Suvi Haimi talks to Luxe Packaging Insight about the Finnish company’s new business model, its launch[…]