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Make a Mark: a visual journey

Alissa Demorest

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Luxe Packaging Insight sister publication Formes de Luxe is the official French press partner for Make a Mark.

Kurz, Estal and Avery Dennison were the brains behind Make a Mark*, an ambitious packaging design project revealed at last month’s LUXE PACK Monaco show. The project’s three sponsors — foil specialist, glassmaker and label manufacturer — asked 18 renowned design agencies from around the globe to each create a wine or spirits pack based on three credentials: sustainability, luxury and innovation. For each design, Kurz supplied the foils, Estal the glass and Avery Dennison the labels. This first edition will be followed by two more in 2022 and 2023. 

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