We spotlight some of the limited-edition packs launching in the luxury realm in celebration of Chinese New Year – the year of the Ox in 2021 - from Scotch whiskies to skincare.
Packaging celebrates Year of the Ox
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Rémy Martin XO Cognac Chinese New Year
Estée Lauder Advanced Night Repair Chinese New Year edition
John Walker & Sons King George V Chinese New Year Pack
Royal Salute Chinese New Year Gift Pack
Guerlain Rouge G Chinese New Year editions
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Key Figures
40%
The percentage of annual fragrance sales done in the fourth quarter. Fragrance sales in December, especially during Christmas week, can be 25% to 100% higher than any other time of the year. (source: The NPD Group)
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