We spotlight some of the limited-edition packs launching in the luxury realm in celebration of Chinese New Year – the year of the Ox in 2021 - from Scotch whiskies to skincare.
Packaging celebrates Year of the Ox
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Rémy Martin XO Cognac Chinese New Year
Estée Lauder Advanced Night Repair Chinese New Year edition
John Walker & Sons King George V Chinese New Year Pack
Royal Salute Chinese New Year Gift Pack
Guerlain Rouge G Chinese New Year editions
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+30%
the forecast proportion of established luxury brands' online sales by 2025. This compares to 23% in 2020 and just 12% in 2019. Source: Analytic Partners/Bain-Altagamma
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