Product launches
Sillages Paris bets on refillable flacons
Niche fragrance brand Sillages Paris is making its primary packaging more sustainable. With this in mind, the brand has invested €30,000 to develop a 50ml screw ring flacon with glassmaker Stoelzle Masnières Parfumerie. Sillages Paris, a young[…]
Boucheron goes blue with Quatre en Bleu
Parisian haute jewelry house Boucheron has launched a new women’s EdP, Quatre en Bleu. Like its predecessors, this new flanker’s design is inspired by the brand’s iconic Quatre ring. Just as Boucheron’s Quatre jewelry collection has taken on a[…]
Belvedere’s first organic vodka range debuts new packaging
Polish super premium vodka brand Belvedere (LVMH) has launched Organic Infusions, a range of “organic flavored vodkas”. The new packaging marks the first time the brand has opted for labels rather than screenprinted decoration for its bottles.[…]
Shivering Mountain: a new gin player takes form
A new entrant to the UK’s booming gin market, Shivering Mountain launched this spring with two references: a premium dry gin and a pink gin. The brand’s stand-out packaging takes its cues from the “shivering mountain” in the distillery’s Peak[…]
Kenzo brings back bamboo bottle for latest EdT
LVMH-owned Kenzo has unveiled a new men’s EdT, Kenzo Homme Eau de Toilette Intense. Like the first Kenzo Homme fragrance launched in 1991, the packaging resembles a bamboo shoot, but this time around the brand has worked on reducing the weight[…]
Louis Vuitton taps Frank Gehry for flacon design
Louis Vuitton called on renowned architect Frank Gehry for the packaging design of Les Extraits Collection, a line of five fragrances launching in October. The extraits de parfum come in curved bottles topped with sculptural, hand polished caps.[…]
La Perla Beauty debuts fragrance collection
Italian luxury lingerie brand La Perla has expanded into the beauty realm with a range that includes nine fragrances. The packaging for its line of haute parfumerie scents consists of colored bottles topped with spherical caps and cylindrical[…]
Paco Rabanne’s Phantom: a robot connected
In a major men’s launch for Paco Rabanne, Puig has unveiled Phantom, an eau de toilette billed as the brand’s “first connected perfume”. The screw-top fragrance cap, enabling the packaging to be refilled, features an NFC chip that gives[…]
Jimmy Choo takes to the streets with Urban Hero Gold
Jimmy Choo (Interparfums) men’s EdP, Urban Hero Gold Edition, is housed in a sleek flacon decorated black and gold. The ultra-modern packaging design is inspired by the street art tradition. After the launch of Urban Hero in 2019, Jimmy Choo has[…]
Chanel Factory 5, a shot of youth for N°5
With its freshly launched limited-edition collection Chanel Factory 5, the French beauty house is out to create a buzz. The range, which puts irreverent packaging on center stage, was created to celebrate Chanel’s iconic N°5 fragrance[…]
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