Product launches
Lancôme debuts first glass mascara packaging
Tapping into the trend for glass make-up packaging, L’Oréal-owned Lancôme has launched its first mascara in glass. The bottle is made with 15% recycled glass and decorated with a graded black lacquer. Lancôme has added to its Hypnôse franchise[…]
Pegasus Distillerie rolls out premium gin
For the first opus of a planned multi-spirit range, French spirits distillery Pegasus turned to Maison Linea for the branding and visual identity of Orion gin. Inspired by the grandeur of space and its constellations, it comes in a deep blue[…]
Inside Shiseido’s new beauty brand Ulé
Ulé is Japanese beauty group Shiseido’s first made-in-Europe beauty brand. Its packaging strategy combines glass jars and bottles with bio-based Sulapac lids. Ulé, Shiseido’s new “conscious beauty” brand, has launched with a skincare collection[…]
An earthy pack from Kilmartin Gin
Scotland’s Kilmartin Glen Spirits distillery unveiled its first gin earlier this year. Infused with botanicals sourced from what is described as one of the UK’s richest Neolithic sites, the glass bottle features an earthenware coating. Design[…]
French artist Claude Viallat decorates Ruinart’s Champagne Second skin
For the latest artistic collaboration around its Second Skin Champagne cases, Ruinart (LVMH) called on Claude Viallat. The French painter worked on limited-edition magnums of R de Ruinart, Ruinart Rosé, Ruinart Blanc de Blancs and Ruinart[…]
Le Galion revisits Eau Noble fragrance
Parisian perfume house Le Galion is revamping Eau Noble, its iconic eau de parfum created 50 years ago. The new flacon retains the brand’s emblematic design touches from the 1930’s. Eau Noble, a fragrance from Le Galion first created in 1972,[…]
Curius’ VETA+ debuts with wood-effect labels and molded pulp packs
VETA+ is a new luxury Swiss spirits brand from drinks company Curius. Its three offers: gin, whisky and rum come in packaging designed by Series Nemo. The bespoke bottles are adorned with wood-effect labels and come in molded pulp packs.[…]
Rémy Cointreau’s Telmont tests lightweighted Champagne bottle
Striving to reduce its carbon footprint, Champagne Telmont is working with French glassmaker Verallia to reduce the weight of its bottles by 35g. The first Champagne to launch in this new bottle could hit the market in 2025. Champagne Telmont,[…]
A bespoke flacon for Baerg Marti's 3454 Beyond Balsamico
Balsamic vinegar producer Baerg Marti has introduced a bespoke bottle for its 3454 Beyond Balsamico ultra-premium line. The extra-flint glass flacon with its complex shaping is topped with a zamak cap. Matured in Limousin oak barrels in[…]
Artist inspiration: Tread Softly introduces first gin
With global gin consumption forecast to increase 4.4% by 2023*, Australian wine brand Tread Softly is tapping into this growing market with the launch of its first gin. Tread Softly (Fourth Wave Wine), a brand specialized in "moderate" alcohol[…]
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Key Figures
$10bn
The value of the no/low alcohol’s key global markets in 2021, as compared to $7.8bn in 2018. The market segment is expected to continue seeing a compound annual growth rate of 8% between 2021 and 2025. Source: IWSR