Product launches
Martell’s Dame-Jeanne Collection explores ancestral know-how
Unveiled to a select group of the French cognac house’s clients in China late last year, Martell’s Dame-Jeanne Collection of vintage eaux-de-vies are housed in custom-blown demi-johns nestled inside intricately woven willow sculptures. Aged for[…]
Indie brand Innerbark Europe opts for Sulapac packaging
Spain-based niche player Innerbark Europe’s “sustainable, affordable and luxury” body and skincare, launched last month, is housed in biodegradable Sulapac jars with compostable labels. The brand is gearing up to launch a facial skincare range[…]
Paco Rabanne aims for Victory with new Invictus scent
Paco Rabanne (Puig) has enriched its Invictus men’s fragrance franchise with a new scent. The trophy-shaped flacon has turned black, with a golden ‘V’ for victory on the facing. Invictus Victory, Paco Rabanne’s latest men’s EdP, comes in the[…]
Gin: Analyzing a market in flux
Gin has gone from rotgut to chic cocktail. Today, it makes up a creative, cosmopolitan market teeming with products — perhaps too many. So what's the risk? That an overly crowded marketplace could blur visibility and bore consumers, even when it[…]
Ginza, Eau de Parfum: Shiseido rolls out major women’s scent
With its first women’s fragrance in five years, Japanese beauty group Shiseido’s flagship brand Shiseido Ginza Tokyo pays tribute to the Japanese capital’s chic Ginza neighborhood. The floral woody scent, dubbed Ginza, Eau de Parfum, comes in a[…]
At-home mixology trend inspires Belvedere’s latest pack
Polish vodka brand Belvedere has launched a new pack designed with at-home mixology in mind, a trend that the LVMH brand believes is likely to continue post-pandemic. With bars closed in most markets, it seems that consumers are experimenting[…]
Scented soaps: La Petite Madeleine lathers up
French brand La Petite Madeleine, a newcomer to the niche personal-care market, has debuted with a line of cold-pressed soaps. Housed in FSC-certified boxes printed with botanical illustrations using plant-based inks, each of the five soaps[…]
How MOB Beauty is betting on refill, reuse, renew
Co-founded by beauty industry veteran Victor Casale, former Chief Chemist at MAC, MOB Beauty has opted for a packaging strategy based around the three Rs: refill, reuse, renew. The brand’s black compacts, palettes and lipstick capsules are[…]
MadeByMe shakes up scent application
By “making the invisible visible” and asking the question “what if we applied perfume like we apply make-up, by combining colors?”, newly launched French brand MadeByMe is out to offer consumers a novel way of putting on fragrance. Appearances[…]
Lindores Abbey Distillery repurposes dunnage wood for new launch
Scotland’s Lindores Abbey Distillery is gearing up to launch its 1494 members’ release, a limited-edition single malt scotch whisky that takes its design cues from Lindores Abbey, where the distillery is based. Lindores Abbey Distillery has come[…]
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