Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Product launches

Sillages Paris bets on refillable flacons

Sillages Paris bets on refillable flacons

Niche fragrance brand Sillages Paris is making its primary packaging more sustainable. With this in mind, the brand has invested €30,000 to develop a 50ml screw ring flacon with glassmaker Stoelzle Masnières Parfumerie. Sillages Paris, a young[…]

07/20/2021 |
Boucheron goes blue with Quatre en Bleu

Boucheron goes blue with Quatre en Bleu

Parisian haute jewelry house Boucheron has launched a new women’s EdP, Quatre en Bleu. Like its predecessors, this new flanker’s design is inspired by the brand’s iconic Quatre ring. Just as Boucheron’s Quatre jewelry collection has taken on a[…]

07/20/2021 |
Belvedere’s first organic vodka range debuts new packaging

Belvedere’s first organic vodka range debuts new packaging

Polish super premium vodka brand Belvedere (LVMH) has launched Organic Infusions, a range of “organic flavored vodkas”. The new packaging marks the first time the brand has opted for labels rather than screenprinted decoration for its bottles.[…]

07/20/2021 |
Shivering Mountain: a new gin player takes form

Shivering Mountain: a new gin player takes form

A new entrant to the UK’s booming gin market, Shivering Mountain launched this spring with two references: a premium dry gin and a pink gin. The brand’s stand-out packaging takes its cues from the “shivering mountain” in the distillery’s Peak[…]

07/13/2021 |
Kenzo brings back bamboo bottle for latest EdT

Kenzo brings back bamboo bottle for latest EdT

LVMH-owned Kenzo has unveiled a new men’s EdT, Kenzo Homme Eau de Toilette Intense. Like the first Kenzo Homme fragrance launched in 1991, the packaging resembles a bamboo shoot, but this time around the brand has worked on reducing the weight[…]

07/13/2021 |
Louis Vuitton taps Frank Gehry for flacon design

Louis Vuitton taps Frank Gehry for flacon design

Louis Vuitton called on renowned architect Frank Gehry for the packaging design of Les Extraits Collection, a line of five fragrances launching in October. The extraits de parfum come in curved bottles topped with sculptural, hand polished caps.[…]

07/09/2021 |
La Perla Beauty debuts fragrance collection

La Perla Beauty debuts fragrance collection

Italian luxury lingerie brand La Perla has expanded into the beauty realm with a range that includes nine fragrances. The packaging for its line of haute parfumerie scents consists of colored bottles topped with spherical caps and cylindrical[…]

07/06/2021 |
Paco Rabanne’s Phantom: a robot connected

Paco Rabanne’s Phantom: a robot connected

In a major men’s launch for Paco Rabanne, Puig has unveiled Phantom, an eau de toilette billed as the brand’s “first connected perfume”. The screw-top fragrance cap, enabling the packaging to be refilled, features an NFC chip that gives[…]

07/06/2021 |
Jimmy Choo takes to the streets with Urban Hero Gold

Jimmy Choo takes to the streets with Urban Hero Gold

Jimmy Choo (Interparfums) men’s EdP, Urban Hero Gold Edition, is housed in a sleek flacon decorated black and gold. The ultra-modern packaging design is inspired by the street art tradition. After the launch of Urban Hero in 2019, Jimmy Choo has[…]

07/05/2021 |
Chanel Factory 5, a shot of youth for N°5

Chanel Factory 5, a shot of youth for N°5

With its freshly launched limited-edition collection Chanel Factory 5, the French beauty house is out to create a buzz. The range, which puts irreverent packaging on center stage, was created to celebrate Chanel’s iconic N°5 fragrance[…]

06/29/2021 |