Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Product launches - Page 2

The Harmonist introduces Royal Earth Parfum following packaging revamp

The Harmonist introduces Royal Earth Parfum following packaging revamp

Niche fragrance brand The Harmonist has added to its Yin Parfums collection with Royal Earth Parfum. Launched in September, the scent is inspired by French perfumes from the 1980s and comes in a black lacquered flacon. The Harmonist, a brand[…]

11/07/2022 |
Rémy Cointreau’s ultra-premium fragrance brand Maison Psyché bridges perfume and spirits

Rémy Cointreau’s ultra-premium fragrance brand Maison Psyché bridges perfume and spirits

Maison Psyché from Rémy Cointreau brings the spirits group’s expertise to the world of fragrance. The flacons in Baccarat crystal are adorned with gold and diamonds by high-jewelry house Coringer. The scents retail from upwards of €5,500. French[…]

11/03/2022 |
Zacapa’s limited-edition wooden coffret reveals dual-use design

Zacapa’s limited-edition wooden coffret reveals dual-use design

Guatemalan rum brand Zacapa has unveiled a wooden holiday coffret that transforms into six drinks coasters. The limited-edition packaging houses the Zacapa 23 rum. For its Zacapa 23 rum, Zacapa (Moët Hennessy Diageo) created a dual-purpose[…]

10/31/2022 | Wine & spirits
Hermès saddles up with first children’s perfume

Hermès saddles up with first children’s perfume

Cabriole is the latest addition to Hermès’ fragrance line up, and the French luxury brand’s first perfume for children. The packaging graphics are the work of French illustrator Alice Charbin. Hermès has introduced its debut fragrance for[…]

10/31/2022 |
Doc Holliday Bourbon Whiskey - An ode to the Wild West

Doc Holliday Bourbon Whiskey - An ode to the Wild West

Paying homage to one of the most renowned gunslingers from the American Old West, Doc Holliday Straight Bourbon Whiskey comes in a heavy-bottomed bottle with a gunbarrel-inspired cap and a golden cowskull on the facing label. Portugal’s[…]

10/28/2022 |
Fontagard breaks with packaging tradition for latest whisky range

Fontagard breaks with packaging tradition for latest whisky range

French family-owned spirits distillery Fontagard is shaking up whisky packaging codes with its Single Malt range. An opaque, chiseled black bottle pays homage to the distillery’s 150-year-old savoir-faire. Founded in 1878, the Fontagard[…]

10/24/2022 |
Louis Vuitton’s Les Extraits Murano Art Edition honors Venetian glassmaking

Louis Vuitton’s Les Extraits Murano Art Edition honors Venetian glassmaking

Les Extraits Murano Art Edition fragrance from Louis Vuitton reinvents the luxury packaging codes of the Les Extraits collection designed by architect Frank Gehry. For this limited-edition, the fragrance caps are hand-crafted by a Murano[…]

10/21/2022 |
Maison Crivelli aims for "high-impact haute parfumerie" with new extrait de parfum

Maison Crivelli aims for "high-impact haute parfumerie" with new extrait de parfum

Unveiling its newly opened shop-in-shop at Galeries Lafayette on Paris’ Boulevard Haussmann last month, Maison Crivelli presented the latest addition to its fragrance portfolio. The extrait de parfum comes in a cylindrical bottle featuring a red[…]

10/21/2022 |
Jules Dinand designs packaging for new fragrance brand Headspace

Jules Dinand designs packaging for new fragrance brand Headspace

French niche brand Headspace is a new entrant to the fragrance market. The brand’s packaging takes its cues from perfumers’ vials, while its scents are developed using the headspace technique. “Capturing the uncapturable and translating it into[…]

10/18/2022 |
Cihuatán Rum taps into Mayan heritage for Creación Single Barrels

Cihuatán Rum taps into Mayan heritage for Creación Single Barrels

For the packaging design of its super premium Single Barrels range, El Salvador’s Cihuatán Rum once again called on Paris-based agency Appartement 103. The vibrant illustrations and gold accents are conceived to pay homage to Cihuatán’s brand[…]

10/17/2022 |