Product launches - Page 2
Hermès expands beauty offer with nail collection
Hermès has introduced a hand and nail range, Les Mains Hermès. The nail polish packaging recalls the brand’s white and permabrass lipstick, while the poplar wood nail files are housed in the maison’s signature orange boxes. After Rouge Hermès[…]
Behind Chanel’s N°5 limited-edition pulp pack
Described as “neither a folding carton nor a coffret,” Chanel’s limited-edition pulp blister pack, created for the 100th anniversary of the maison’s N°5 fragrance, hit markets earlier this summer. Knoll Packaging’s Florence Dancoisne and[…]
Lacoste revamps L.12.12 packaging
Lacoste (Coty) has reworked the packaging for its iconic men’s L.12.12 eau de toilette and added two new eau de parfums to the line-up: a women’s and a men’s. The brand called on design agency centdegrés for both the bottle and box. The polo[…]
Denomination designs Battery Point Distillery’s first whisky
Australia’s Battery Point Distillery has launched its first whisky, a single malt. The brand called on agency Denomination for its brand strategy and packaging design. For the packaging of Battery Point Distillery’s first whisky – a single malt[…]
Carlotha Ray chooses extra-slim pack for fragrance debut
Luxury vegan footwear brand Carlotha Ray (HIM Co) is entering the fragrance category with the launch of its first perfumes this September. Designed by Julien Gaubert, the fragrance bottle is said to be one of the thinnest on the market. A[…]
Givenchy’s L’Interdit franchise heats up with Eau de Parfum Rouge
Launched mid-August, L’Interdit Eau de Parfum rouge is the latest fragrance to join Givenchy’s L’Interdit franchise. The EdP’s flacon features a translucent internal lacquer, said to be a first in the world of perfumery. Givenchy L’Interdit Eau[…]
Guerlain’s L’Art & La Matière revamp: when perfume meets art
Guerlain is relaunching its L’Art & La Matière haute parfumerie collection. For the packaging, the brand opted for a new, refillable flacon, and worked with straw marquetry artisan Lison de Caunes, embroidery specialist Atelier Bizet and jewelry[…]
Désinvolte joins Givenchy’s La Collection Particulière
Désinvolte is the latest addition to Givenchy’s fragrance line La Collection Particulière. Consumers can personalize the EdP’s packaging by selecting different plate designs to be fitted to the cap. Launched this month, Givenchy’s Désinvolte is[…]
For Fellows 4x50: leather, brass and a thermoformed pack
Austrian brand For Fellows has launched 4X50 R.N.P. Superior Premium Rum. The bespoke bottle with leather label and solid brass closure nestles in a thermoformed pack made from cardboard offcuts. For Fellows called on New-York based creative[…]
Uncovering fashion's influence on luxury packaging
In a report originally published in the winter issue of our sister publication Formes de Luxe, we explore the fashion/sustainability equation and examine how fashion’s influence extends to luxury packaging. From the couture dress splashed across[…]
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