Product launches - Page 4
Givenchy’s L’Interdit franchise heats up with Eau de Parfum Rouge
Launched mid-August, L’Interdit Eau de Parfum rouge is the latest fragrance to join Givenchy’s L’Interdit franchise. The EdP’s flacon features a translucent internal lacquer, said to be a first in the world of perfumery. Givenchy L’Interdit Eau[…]
Guerlain’s L’Art & La Matière revamp: when perfume meets art
Guerlain is relaunching its L’Art & La Matière haute parfumerie collection. For the packaging, the brand opted for a new, refillable flacon, and worked with straw marquetry artisan Lison de Caunes, embroidery specialist Atelier Bizet and jewelry[…]
Désinvolte joins Givenchy’s La Collection Particulière
Désinvolte is the latest addition to Givenchy’s fragrance line La Collection Particulière. Consumers can personalize the EdP’s packaging by selecting different plate designs to be fitted to the cap. Launched this month, Givenchy’s Désinvolte is[…]
For Fellows 4x50: leather, brass and a thermoformed pack
Austrian brand For Fellows has launched 4X50 R.N.P. Superior Premium Rum. The bespoke bottle with leather label and solid brass closure nestles in a thermoformed pack made from cardboard offcuts. For Fellows called on New-York based creative[…]
Uncovering fashion's influence on luxury packaging
In a report originally published in the winter issue of our sister publication Formes de Luxe, we explore the fashion/sustainability equation and examine how fashion’s influence extends to luxury packaging. From the couture dress splashed across[…]
Less is more: fine foods in focus
In a report originally published in the winter 2020 issue of our sister publication Formes de Luxe, we look at how the old adage of "less is more" rings true when it comes to fine foods packaging. If there is one luxury segment in France where[…]
Sillages Paris bets on refillable flacons
Niche fragrance brand Sillages Paris is making its primary packaging more sustainable. With this in mind, the brand has invested €30,000 to develop a 50ml screw ring flacon with glassmaker Stoelzle Masnières Parfumerie. Sillages Paris, a young[…]
Boucheron goes blue with Quatre en Bleu
Parisian haute jewelry house Boucheron has launched a new women’s EdP, Quatre en Bleu. Like its predecessors, this new flanker’s design is inspired by the brand’s iconic Quatre ring. Just as Boucheron’s Quatre jewelry collection has taken on a[…]
Belvedere’s first organic vodka range debuts new packaging
Polish super premium vodka brand Belvedere (LVMH) has launched Organic Infusions, a range of “organic flavored vodkas”. The new packaging marks the first time the brand has opted for labels rather than screenprinted decoration for its bottles.[…]
Shivering Mountain: a new gin player takes form
A new entrant to the UK’s booming gin market, Shivering Mountain launched this spring with two references: a premium dry gin and a pink gin. The brand’s stand-out packaging takes its cues from the “shivering mountain” in the distillery’s Peak[…]
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Key Figures
+30%
the forecast proportion of established luxury brands' online sales by 2025. This compares to 23% in 2020 and just 12% in 2019. Source: Analytic Partners/Bain-Altagamma