Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Product launches - Page 4

Parfums de Nietzsche: fragrance gets philosophical

Parfums de Nietzsche: fragrance gets philosophical

Beginning with the brand name and its clever word play, each component of Parfums de Nietzsche’s fragrance concept has been considered down to the smallest detail - from the complementary yet opposing scents to the triangular flacons that clip[…]

02/23/2021 |
Lucie Touré decorates Guerlain’s 2021 Muguet edition

Lucie Touré decorates Guerlain’s 2021 Muguet edition

Hot on the heels of its collaboration with Lucie Touré for Cherry Blossom Millésime 2021, Guerlain selected the Parisian designer to decorate this year’s Muguet fragrance in celebration of May Day and France’s lily-of-the-valley tradition. After[…]

02/23/2021 |
Plantation Rum’s 2020 Vintages Collection takes flight

Plantation Rum’s 2020 Vintages Collection takes flight

For its 2020 Vintages Collection, Plantation Rum (Maison Ferrand) chose a Birds of Paradise theme. The collection launched with three rums, each featuring a different exotic bird linked to spirits’ provenance The Fiji Lory, the Jamaican[…]

02/23/2021 |
Pretty in pink: Nina Ricci launches Nina Rose Garden

Pretty in pink: Nina Ricci launches Nina Rose Garden

Nina Ricci (Puig) has added to its Nina fragrance franchise - first launched in 2006 - with a limited-edition scent. Nina Rose Garden, a floral green EdT, is housed in the brand’s iconic apple-shaped flacon in a glossy shade of pink. For Nina[…]

02/22/2021 |
Packaging celebrates Chinese New Year

Packaging celebrates Chinese New Year

We spotlight some of the limited-edition packs launching in the luxury realm in celebration of Chinese New Year – the year of the Ox in 2021 - from Scotch whiskies to skincare. Click here to view the slideshow.

Packaging celebrates Year of the Ox

Packaging celebrates Year of the Ox

We spotlight some of the limited-edition packs launching in the luxury realm in celebration of Chinese New Year – the year of the Ox in 2021 - from Scotch whiskies to skincare.

Brett Ryder illustrates Royal Salute’s Chinese New Year pack

Brett Ryder illustrates Royal Salute’s Chinese New Year pack

Luxury scotch whisky brand Royal Salute (Chivas Brothers – Pernod Ricard) has come out with a limited-edition coffret in celebration of Chinese New Year. Housing The Signature Blend, a 21 Year Old whisky, the coffret sports illustrations of[…]

02/16/2021 |
Giorgio Armani’s Ikat spotlights artisanal decoration technique

Giorgio Armani’s Ikat spotlights artisanal decoration technique

Giorgio Armani (L’Oréal) has added to its collection of fashion-inspired fragrances with Ikat Bleu and Ikat Rouge, two premium-priced limited-edition EdPs that blend contemporary and exotic influences. Launched late last year, the flacons for[…]

02/16/2021 |
Viktor & Rolf 3D prints Flowerbomb anniversary edition

Viktor & Rolf 3D prints Flowerbomb anniversary edition

To celebrate 15 years of its Flowerbomb fragrance, Viktor & Rolf (L’Oréal) called on Iconic Design to conceive a limited-edition pack. The French agency designed a 3D-printed curved “crown” to encase the fragrance’s faceted bottle. Viktor &[…]

02/15/2021 |
Champagne Beaugrand x Marbella Paris: Champagne meets jewelry

Champagne Beaugrand x Marbella Paris: Champagne meets jewelry

Marbella Paris, a specialist in skin jewelry, has adapted its production techniques to packaging to adorn Champagne Beaugrand’s blanc de blancs with Swarovski crystals. For Valentine’s Day, Champagne Beaugrand and Marbella Paris teamed up for a[…]

02/12/2021 |