Product launches - Page 5
Kenzo brings back bamboo bottle for latest EdT
LVMH-owned Kenzo has unveiled a new men’s EdT, Kenzo Homme Eau de Toilette Intense. Like the first Kenzo Homme fragrance launched in 1991, the packaging resembles a bamboo shoot, but this time around the brand has worked on reducing the weight[…]
Louis Vuitton taps Frank Gehry for flacon design
Louis Vuitton called on renowned architect Frank Gehry for the packaging design of Les Extraits Collection, a line of five fragrances launching in October. The extraits de parfum come in curved bottles topped with sculptural, hand polished caps.[…]
La Perla Beauty debuts fragrance collection
Italian luxury lingerie brand La Perla has expanded into the beauty realm with a range that includes nine fragrances. The packaging for its line of haute parfumerie scents consists of colored bottles topped with spherical caps and cylindrical[…]
Paco Rabanne’s Phantom: a robot connected
In a major men’s launch for Paco Rabanne, Puig has unveiled Phantom, an eau de toilette billed as the brand’s “first connected perfume”. The screw-top fragrance cap, enabling the packaging to be refilled, features an NFC chip that gives[…]
Jimmy Choo takes to the streets with Urban Hero Gold
Jimmy Choo (Interparfums) men’s EdP, Urban Hero Gold Edition, is housed in a sleek flacon decorated black and gold. The ultra-modern packaging design is inspired by the street art tradition. After the launch of Urban Hero in 2019, Jimmy Choo has[…]
Chanel Factory 5, a shot of youth for N°5
With its freshly launched limited-edition collection Chanel Factory 5, the French beauty house is out to create a buzz. The range, which puts irreverent packaging on center stage, was created to celebrate Chanel’s iconic N°5 fragrance[…]
Inside Valentino’s first make-up collection
Valentino (L’Oréal) is launching its premier color cosmetics line this fall. Designed like fashion accessories, the premium-positioned collection includes refillable lipstick and compact powder packaging. The debut make-up collection from[…]
BDK Parfums: Velvet Tonka joins Collection Matières
French niche brand BDK Parfums has unveiled Velvet Tonka, the fifth and most recent addition to its Collection Matières line of eaux de parfums. Velvet Tonka is the latest launch from fragrance brand BDK Parfums, which is celebrating its fifth[…]
Maison Peyrat debuts art deco-inspired whisky
French cognac house Maison Peyrat has entrusted Maison Linea with both its brand identity and the packaging design of its debut whisky, Villa N°16. Villa 16, the inaugural whisky from cognac producer Maison Peyrat, is inspired by the art-deco[…]
Lesquendieu's Collection Orientale: Middle Eastern inspiration
Relaunched just six years ago, historic French perfumery brand Lesquendieu has ambitious plans to corner the premium niche market. With its Collection Orientale, the brand is embarking on new olfactory territory, while boosting its presence in[…]
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Key Figures
+30%
the forecast proportion of established luxury brands' online sales by 2025. This compares to 23% in 2020 and just 12% in 2019. Source: Analytic Partners/Bain-Altagamma