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At-home mixology trend inspires Belvedere’s latest pack

At-home mixology trend inspires Belvedere’s latest pack

Polish vodka brand Belvedere has launched a new pack designed with at-home mixology in mind, a trend that the LVMH brand believes is likely to continue post-pandemic. With bars closed in most markets, it seems that consumers are experimenting[…]

04/06/2021 |
Scented soaps: La Petite Madeleine lathers up

Scented soaps: La Petite Madeleine lathers up

French brand La Petite Madeleine, a newcomer to the niche personal-care market, has debuted with a line of cold-pressed soaps. Housed in FSC-certified boxes printed with botanical illustrations using plant-based inks, each of the five soaps[…]

04/02/2021 |
How MOB Beauty is betting on refill, reuse, renew

How MOB Beauty is betting on refill, reuse, renew

Co-founded by beauty industry veteran Victor Casale, former Chief Chemist at MAC, MOB Beauty has opted for a packaging strategy based around the three Rs: refill, reuse, renew. The brand’s black compacts, palettes and lipstick capsules are[…]

04/02/2021 |
MadeByMe shakes up scent application

MadeByMe shakes up scent application

By “making the invisible visible” and asking the question “what if we applied perfume like we apply make-up, by combining colors?”, newly launched French brand MadeByMe is out to offer consumers a novel way of putting on fragrance. Appearances[…]

03/31/2021 |
Lindores Abbey Distillery repurposes dunnage wood for new launch

Lindores Abbey Distillery repurposes dunnage wood for new launch

Scotland’s Lindores Abbey Distillery is gearing up to launch its 1494 members’ release, a limited-edition single malt scotch whisky that takes its design cues from Lindores Abbey, where the distillery is based. Lindores Abbey Distillery has come[…]

03/30/2021 |
Smart tailoring: Lalique Group launches first Brioni scent

Smart tailoring: Lalique Group launches first Brioni scent

Lalique Group has introduced its first scent for Brioni (Kering) after inking a fragrance license with the Italian luxury menswear brand in 2019. Brioni Eau de Parfum, the first scent from the eponymous Italian menswear brand to launch under[…]

03/30/2021 |
Montblanc gets back to nature with Explorer Ultra Blue

Montblanc gets back to nature with Explorer Ultra Blue

Explorer Ultra Blue is the latest addition to Montblanc’s (Interparfums) Explorer franchise that launched in 2019. The luxury writing instruments brand’s in-house designer Marc Eisen is behind the packaging design. New men’s eau de parfum[…]

03/29/2021 |
Regional culture inspires Toro Albalá’s premium vinegar pack

Regional culture inspires Toro Albalá’s premium vinegar pack

For its aged, premium vinegar, Spanish winery Toro Albalá opted for secondary packaging in the shape of a fan, a symbol of the brand’s native region. Series Nemo is behind the pack design. Toro Albalá’s Vinagre Gran Reserva 25 y 50 años – a[…]

03/29/2021 |
Ranavat revamps Brightening Saffron Serum

Ranavat revamps Brightening Saffron Serum

Ayurvedic skincare brand Ranavat has relaunched its Brightening Saffron Serum with new-look packaging. The 30ml, transparent orange bottle is screenprinted white and fitted with Virospack’s patented autofill push-button dropper with gold metal[…]

03/25/2021 |
Clarins shimmers with new Lip Comfort Oil

Clarins shimmers with new Lip Comfort Oil

Beauty brand Clarins has launched Lip Comfort Oil Shimmer, the latest addition to its Lip Comfort Oil offer. This time, the brand’s signature gold caps are color-matched to the formula. Launched this month, Lip Comfort Oil Shimmer remains[…]

03/23/2021 |