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Claepsidra brings a fresh approach to luxury candles

Claepsidra brings a fresh approach to luxury candles

Young French brand Claepsidra has launched its first collection of seven scented candles, a project whose creative aspect (visual identity, packaging...) was conceived and orchestrated by Paris-based Studio Marianne Guély. Formulated "as[…]

12/11/2019 | LifestyleEditor's picks
3D printed bottles embody the spirit of Formula 1

3D printed bottles embody the spirit of Formula 1

Formula 1 is making its debut in the fragrance industry. As a preview of the 2020 launch, Formula 1 presented the perfume collection, sheathed in spectacular exoskeletons by designer Ross Lovegrove, this weekend at the Abu Dhabi Grand Prix. Five[…]

12/05/2019 | DesignDecoration
Versace signs first premium fragrance collection

Versace signs first premium fragrance collection

It was in the brand's couture workshops that Versace—whose perfume license is held by Euroitalia—drew its inspiration for its very first premium fragrance collection. Called Atelier Versace, the range has a premium positioning (the 100ml bottle[…]

11/12/2019 | zamakDecoration
Tarek Benaoum revamps Guerlain's iconic Bee Bottle

Tarek Benaoum revamps Guerlain's iconic Bee Bottle

Guerlain's (LVMH) emblematic Bee Bottle has been revamped for a limited edition of Santal Royal, a best-selling fragrance that is part of the brand's Absolus d'Orient collection. The new bottle coincides with the fragrance's fifth anniversary.[…]

11/05/2019 | DecorationFragrance
Gucci’s latest lipstick line goes vintage

Gucci’s latest lipstick line goes vintage

Made entirely of aluminum, the cases for Gucci lipsticks (signed Axilone) come in three designs, created by house designer Alessandro Michele. And all with a vintage look to better summon that legendary Hollywood glamour! For the Voile[…]

Tmall x Partisan du Sens: French design for Chinese brands

Tmall x Partisan du Sens: French design for Chinese brands

Chinese online retail giant Tmall has launched its Bonjour Brand project. In Chinese culture, cakes are traditionally gifted in celebration of the annual moon festival. For this year’s festivities, retailer Tmall (Alibaba) and agency Bonjour[…]

10/22/2019 |
Bache-Gabrielsen launches anniversary edition

Bache-Gabrielsen launches anniversary edition

A tribute by cellar master Jean-Philippe Bergier to his most loyal winegrowers, Cercle, cognac brand Bache-Gabrielsen’s anniversary edition is launching on the Norwegian market. This complex blend of dried fruit and white flower notes, mixed[…]

09/25/2019 |
Séricyne weaves for Guerlain’s Muguet Millésime

Séricyne weaves for Guerlain’s Muguet Millésime

For the decoration of its annual bottle paying tribute to the lily-of-the-valley, Guerlain called on Séricyne, the Cévennes-based creator of natural 3D non-woven silk for its 2019 edition. The maison’s historic bee bottle—which dates from[…]

09/11/2019 | TextileDecoration
My Guerlain gets Intense

My Guerlain gets Intense

Mon Guerlain's fragrance adventure continues with the launch of a sixth scent, Eau de Parfum Intense. Described as an "assured, carnal and magnified" fragrance, the EdP was composed by Thierry Wasser, the house's master perfumer in collaboration[…]

07/17/2019 | DesignClosures
Pacollection rewrites the rules

Pacollection rewrites the rules

Paco Rabanne (Puig) is clearly set on breaking the rules of fragrance packaging, as seen by its new collection Pacollection, described as falling “outside of the category’s codes,” according to Julien Dossena, artistic director for the fashion[…]

06/26/2019 | CapDecoration