Product launches - Page 8
Claepsidra brings a fresh approach to luxury candles
Young French brand Claepsidra has launched its first collection of seven scented candles, a project whose creative aspect (visual identity, packaging...) was conceived and orchestrated by Paris-based Studio Marianne Guély. Formulated "as[…]
3D printed bottles embody the spirit of Formula 1
Formula 1 is making its debut in the fragrance industry. As a preview of the 2020 launch, Formula 1 presented the perfume collection, sheathed in spectacular exoskeletons by designer Ross Lovegrove, this weekend at the Abu Dhabi Grand Prix. Five[…]
Versace signs first premium fragrance collection
It was in the brand's couture workshops that Versace—whose perfume license is held by Euroitalia—drew its inspiration for its very first premium fragrance collection. Called Atelier Versace, the range has a premium positioning (the 100ml bottle[…]
Tarek Benaoum revamps Guerlain's iconic Bee Bottle
Guerlain's (LVMH) emblematic Bee Bottle has been revamped for a limited edition of Santal Royal, a best-selling fragrance that is part of the brand's Absolus d'Orient collection. The new bottle coincides with the fragrance's fifth anniversary.[…]
Gucci’s latest lipstick line goes vintage
Made entirely of aluminum, the cases for Gucci lipsticks (signed Axilone) come in three designs, created by house designer Alessandro Michele. And all with a vintage look to better summon that legendary Hollywood glamour! For the Voile[…]
Tmall x Partisan du Sens: French design for Chinese brands
Chinese online retail giant Tmall has launched its Bonjour Brand project. In Chinese culture, cakes are traditionally gifted in celebration of the annual moon festival. For this year’s festivities, retailer Tmall (Alibaba) and agency Bonjour[…]
Bache-Gabrielsen launches anniversary edition
A tribute by cellar master Jean-Philippe Bergier to his most loyal winegrowers, Cercle, cognac brand Bache-Gabrielsen’s anniversary edition is launching on the Norwegian market. This complex blend of dried fruit and white flower notes, mixed[…]
Séricyne weaves for Guerlain’s Muguet Millésime
For the decoration of its annual bottle paying tribute to the lily-of-the-valley, Guerlain called on Séricyne, the Cévennes-based creator of natural 3D non-woven silk for its 2019 edition. The maison’s historic bee bottle—which dates from[…]
My Guerlain gets Intense
Mon Guerlain's fragrance adventure continues with the launch of a sixth scent, Eau de Parfum Intense. Described as an "assured, carnal and magnified" fragrance, the EdP was composed by Thierry Wasser, the house's master perfumer in collaboration[…]
Pacollection rewrites the rules
Paco Rabanne (Puig) is clearly set on breaking the rules of fragrance packaging, as seen by its new collection Pacollection, described as falling “outside of the category’s codes,” according to Julien Dossena, artistic director for the fashion[…]
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Key Figures
48%
The percentage of consumers globally who are more likely to buy luxury goods online since the onset of covid-19 (source: BCG and Altagamma, June 2020 study)