Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Fragrance & cosmetics

Floratropia disrupts traditional fragrance pack codes

Floratropia disrupts traditional fragrance pack codes

A newly launched French brand, Floratropia is out to shake up premium fragrance with its doypack formats. “More perfume, less packaging” is one of the driving principles behind this fragrance player that brands itself as clean, natural and[…]

05/28/2020 | CSR
Kure Bazaar enters lipstick segment with reloadable packs

Kure Bazaar enters lipstick segment with reloadable packs

French luxury clean beauty brand Kure Bazaar, which launched in 2012 with a range of eco-friendly nail polishes, is entering the lipstick segment with a sustainable approach to packaging. “This next year is important for us as we work to[…]

05/28/2020 |
Cartier bets on simplicity with new scents

Cartier bets on simplicity with new scents

Les Épures de Parfum, a new trio of fragrances from Cartier Parfums, offers scents designed for those “seeking simple olfactory beauty, rather than more sophisticated scents,” explains perfumer Mathilde Laurent. The three fragrances, Pur Muguet,[…]

05/27/2020
 Atelier Materi fragrances: a celebration of materials

Atelier Materi fragrances: a celebration of materials

With Atelier Materi’s pared-down range and architecturally minimalist bottles, designer Véronique Le Bihan celebrates the discreet charm of traditional luxury. Jovoy Paris, on the French capital’s rue de Castiglione, curates a multitude of niche[…]

05/22/2020
Alberto Morillas’ Mizensir celebrates spring with Solar Blossom

Alberto Morillas’ Mizensir celebrates spring with Solar Blossom

Notes of paradisone and neroli evoke water splashing on hot tiles; orange blossom and sambac jasmine bring to mind the scent-saturated warm air of Andalusia and a touch of vanilla surabsolute hints at gourmandise: with Solar Blossom, Alberto[…]

05/19/2020
Montblanc unveils faceted women’s fragrance

Montblanc unveils faceted women’s fragrance

Interparfums’ new women’s fragrance pillar for Montblanc, Montblanc Signature, is housed in a generously faceted glass bottle (Bormioli Luigi). Conceived by in-house designer Mark Eisen, it pays homage to the luxury writing brand’s iconic ink[…]

05/19/2020 |
Yves Saint Laurent Beauté’s Pure Shots present reloadable packs

Yves Saint Laurent Beauté’s Pure Shots present reloadable packs

With its reloadable packaging, Yves Saint Laurent Beauté’s Pure Shots skincare range is putting plastic reduction on center stage. The packaging development strategy for YSL Beauté’s Pure Shots launch fits in with beauty group L’Oréal’s[…]

04/21/2020 |
Shiseido’s new Baum brand celebrates the merits of wood

Shiseido’s new Baum brand celebrates the merits of wood

Baum, a new prestige beauty brand launched by Japan’s Shiseido Group, celebrates “the power of trees” in both formula and packaging. Upcycled wood and refills are a key feature of the range. Wood constitutes a major element of the brand’s[…]

04/14/2020 |
Jimmy Choo rolls out first makeup collection

Jimmy Choo rolls out first makeup collection

Luxury accessories brand Jimmy Choo, whose beauty license is owned by Interparfums, has unveiled its first range of lipsticks and nail polishes. Named the Seduction Collection, the range is comprised of ten shades for lips, eight nail colors as[…]

03/19/2020 | CosmeticsDecoration
Guerlain gets decorative with latest Muguet limited edition

Guerlain gets decorative with latest Muguet limited edition

Guerlain (LVMH) is once again celebrating May Day and France’s lily-of-the-valley tradition by unveiling the 2020 special-edition of its Muguet fragrance. Creative studio Maison Massillon conceived a custom floral decoration made of unfired[…]

03/10/2020