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Purality Paris looks to conquer Chinese and French consumers

Purality Paris looks to conquer Chinese and French consumers

A newcomer in the clean beauty market launched in China last month, Purality Paris is a 100% French skincare brand that aims, as a first step, to win over both French and Chinese consumers. The positioning of new skincare brand Purality Paris[…]

05/03/2021
Valentino Beauty preps for color launch

Valentino Beauty preps for color launch

Valentino Beauty (L’Oréal) is to come out with a make-up collection comprising foundation (40 shades), lipstick (50 shades) and eye products. The lipsticks and palettes will be refillable. The collection launches internationally on May 31 and in[…]

04/29/2021
L’Atelier Shelter seeks to shake up men’s grooming

L’Atelier Shelter seeks to shake up men’s grooming

French brand L’Atelier Shelter is out to bring new life to men’s grooming and skincare products with its minimalist, refillable packaging and vegan formulas. Appartement 103 is behind the brand design. Gearing up for its official launch this[…]

04/27/2021
Maison Francis Kurkdjian gets colorful with Aqua Cologne forte

Maison Francis Kurkdjian gets colorful with Aqua Cologne forte

LVMH-owned Maison Francis Kurkdjian has unveiled a new chapter in its Aqua fragrance franchise with the launch of the Cologne forte collection, three new variations of its Aqua Universalis, Aqua Vitae and Aqua Celestia scents. The unisex[…]

04/26/2021
Oscar de la Renta taps premium Alibi bag for fragrance bottle design

Oscar de la Renta taps premium Alibi bag for fragrance bottle design

Interparfums Inc’s latest fragrance for Oscar de la Renta takes both its name and design cues from the fashion house’s Alibi bag. This marks the first fragrance project conceived by Oscar de la Renta’s co-creative design directors Fernando[…]

04/26/2021
Leather goods inspire MCM’s debut scent from Interparfums Inc

Leather goods inspire MCM’s debut scent from Interparfums Inc

Interparfums Inc is launching its first fragrance for MCM this month after inking a license agreement with the German luxury fashion house in 2019. The EdP draws on the brand’s travel heritage, with a leather-look, backpack-shaped bottle. MCM’s[…]

04/20/2021
Indie brand Innerbark Europe opts for Sulapac packaging

Indie brand Innerbark Europe opts for Sulapac packaging

Spain-based niche player Innerbark Europe’s “sustainable, affordable and luxury” body and skincare, launched last month, is housed in biodegradable Sulapac jars with compostable labels. The brand is gearing up to launch a facial skincare range[…]

04/12/2021
Paco Rabanne aims for Victory with new Invictus scent

Paco Rabanne aims for Victory with new Invictus scent

Paco Rabanne (Puig) has enriched its Invictus men’s fragrance franchise with a new scent. The trophy-shaped flacon has turned black, with a golden ‘V’ for victory on the facing. Invictus Victory, Paco Rabanne’s latest men’s EdP, comes in the[…]

04/09/2021
Ginza, Eau de Parfum: Shiseido rolls out major women’s scent

Ginza, Eau de Parfum: Shiseido rolls out major women’s scent

With its first women’s fragrance in five years, Japanese beauty group Shiseido’s flagship brand Shiseido Ginza Tokyo pays tribute to the Japanese capital’s chic Ginza neighborhood. The floral woody scent, dubbed Ginza, Eau de Parfum, comes in a[…]

04/06/2021
Scented soaps: La Petite Madeleine lathers up

Scented soaps: La Petite Madeleine lathers up

French brand La Petite Madeleine, a newcomer to the niche personal-care market, has debuted with a line of cold-pressed soaps. Housed in FSC-certified boxes printed with botanical illustrations using plant-based inks, each of the five soaps[…]

04/02/2021