Wine & spirits
Cognac Frapin’s Cuvée Rabelais: Suspended in time
For its ultra-premium Cuvée Rabelais launched this month, Cognac Frapin called on agency Partisan du Sens for the packaging design. The rounded decanter appears as if suspended, supported by a metal base gilded in 24-carat gold. The latest[…]
Ruinart’s Second Skin goes big with artist Antonin Anzil
When Ruinart (LVMH) called on Antonin Anzil to decorate a magnum version of its Second Skin case, the artist looked to the champagne brand’s historic vineyard in Taissy for inspiration. Ruinart’s Second Skin case (Pusterla 1880/James Cropper)[…]
06 Vodka: When rosé meets vodka
Comte de Grasse, maker of 44°N Gin, has launched a new spirits brand, 06 Vodka. The super-premium spirit is housed in a sleek bottle with elongated neck, topped with the same distinctive closure as the Comte de Grasse gin. 06 Vodka is a newcomer[…]
Arrangé Blard unveils flavored rums from Réunion
Family-owned rum producer Arrangé Blard called on distributor Univerre for the packaging of its flavored rums from the French island of Réunion. Wanting to evoke the mountain peaks and volcanos of Réunion through the bottle housing its flavored[…]
New take on design for The Glen Grant’s oldest whisky
Scotch whisky maker The Glen Grant Distillery (Campari) launched a limited edition 60-year-old single malt this month, its oldest release to date. The packaging takes its cues from the distillery’s tall, slender pot stills. The Glen Grant’s new[…]
Bollinger Diffusion's Anaë looks to shake up gin market
Anaë, a new brand from Bollinger Diffusion launched this month, was created with a premium and sustainable positioning in mind, from its ingredients to its packaging. The textured glass bottle featuring 20% recycled content is designed for[…]
Editions Jean Lenoir reveals Le Nez du Bourbon
Publisher Editions Jean Lenoir has unveiled Le Nez du Bourbon, a coffret containing a booklet and 12 miniature flacons destined for bourbon amateurs and connaisseurs alike. After Le Nez du Whisky aroma kit in 2013, French publisher Editions Jean[…]
Jules Gautret revamps cognac range
French spirits brand Jules Gautret called on design agency Maison Linea to revamp its visual identity and packaging design. For the repositioning of Jules Gautret’s cognac range, Cognac-based design agency Maison Linea set out to make the offer[…]
Artistry in Oak: Gordon & MacPhail’s 80-year-old single malt
Family-owned premium spirits company Gordon & MacPhail called on architect David Adjaye for the packaging design of Generations 80-Years-Old, billed as “the world’s oldest single malt”. The latest release in Gordon & MacPhail’s Generations[…]
The Macallan unveils novel pack for 71-year-old single malt
Tales of The Macallan Volume I is the first installment in a new series from Scotch whisky maker The Macallan. For the packaging of this 71-year-old single malt, the brand teamed up with French crystal specialist Lalique and London-based[…]
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Key Figures
+30%
the forecast proportion of established luxury brands' online sales by 2025. This compares to 23% in 2020 and just 12% in 2019. Source: Analytic Partners/Bain-Altagamma