Consumer trends - Page 2

Champagne: Analysis of a market in transition

Champagne may have sat on the sidelines during the Covid-induced lockdowns, but the industry has adapted. E-commerce introduced brands to the benefits of having a direct relationship with their consumers, and brands are now offering their[…]

Interview

Balistik Art decodes the metaverse for luxury

Digital consultancy Balistik Art was a precursor in virtual reality for the luxury sphere when it designed an experience on Second Life for Jean-Paul Gaultier fragrances more than 15 years ago. Today the metaverse is seeing a growing number of[…]

Cognac sales outperform with 30.6% increase in 2021

Sales of Cognac increased in both value and volume in 2021, driven by demand in the US and China, according to industry association BNIC. Newer, dynamic markets like South Africa and Nigeria are boosting growth, while the cocktail culture are[…]

Exclusive Study

Young French consumers & Champagne: what’s the future?

Is Champagne still attracting young consumers in France today? How often, where and why do they drink Champagne and how are alternatives like Prosecco or Cava impacting consumption? A study by scientific organization Mind Insights* reveals key[…]

Covid-19 ushers in a new digital & innovation age for luxury

The 2021 edition of Deloitte’s Global Powers of Luxury Goods report takes stock of the impact of Covid-19 on the world’s luxury market. While sales were hard hit across the board – the top 100 luxury players saw their revenue fall from $281bn in[…]

Very Peri: Pantone’s Color of the Year 2022

PANTONE 17-3938 Very Peri is Pantone’s Color of the Year for 2022. It is the first time Pantone has created a new hue for its educational color program. Hot on the heels of the color unveil, flavor and fragrance company Firmenich announced the[…]

China: future champions of green luxury?

Is China more environmentally responsible than the West imagines the country to be? One thing is certain: the luxury industry must make ecology a key part of its strategy in the market, according to panelists at The Emergence of Sustainable[…]

China luxury driven by post-90s & heavy-spending consumers

Mainland China’s luxury market is forecast to grow to RMB630bn ($94.1bn) in 2022, according to the 2021 Tencent x BCG China Digital Luxury Report. A better local shopping environment and changing spending habits are set to drive the 23%-25%[…]

Interview

Cyril Camus: “A move upmarket is taking shape”

In a sneak preview to the feature interview in the upcoming issue of Formes de Luxe, Cyril Camus, CEO of cognac house Camus, discusses the health crisis' impact on the cognac market and how this has jump-started the brand's drive towards[…]

U-label looks to digitize EU wine & spirits labelling

Set to launch in December 2021, U-label is a digital label initiative spearheaded by industry bodies CEEV (European Committee for Wine Companies) and SpiritsEUROPE. The electronic label will allow wine and spirits brands to meet EU regulations,[…]