Consumer trends - Page 2
Beauty for the ages: How FORMA brands designs for Gen Z and Millennials
San Francisco-based portfolio company FORMA brands is dedicated to buying, building, and boosting cosmetics and personal care brands for consumers under 40. FORMA’s Senior Director of Packaging Design, Lauren Golik, spoke with Luxe Packaging[…]
Bringing fragrance back: Four French companies reviving heritage brands
A slew of recent launches has seen a trend for the revival of fragrances that had their heyday during perfumery’s golden age. We take a closer look at these brands and how their packaging is reinterpreting classic design codes. Bienaimé 1935[…]
Recovery ahead for the prestige beauty sector in France?
After a turbulent 2020, the prestige beauty market in France continued to suffer from the pandemic in 2021. However, according to the latest figures from NPD Group, the country’s selective beauty sales showed 9% growth last year. Predictably,[…]
Champagne: Analysis of a market in transition
Champagne may have sat on the sidelines during the Covid-induced lockdowns, but the industry has adapted. E-commerce introduced brands to the benefits of having a direct relationship with their consumers, and brands are now offering their[…]
Balistik Art decodes the metaverse for luxury
Digital consultancy Balistik Art was a precursor in virtual reality for the luxury sphere when it designed an experience on Second Life for Jean-Paul Gaultier fragrances more than 15 years ago. Today the metaverse is seeing a growing number of[…]
Cognac sales outperform with 30.6% increase in 2021
Sales of Cognac increased in both value and volume in 2021, driven by demand in the US and China, according to industry association BNIC. Newer, dynamic markets like South Africa and Nigeria are boosting growth, while the cocktail culture are[…]
Young French consumers & Champagne: what’s the future?
Is Champagne still attracting young consumers in France today? How often, where and why do they drink Champagne and how are alternatives like Prosecco or Cava impacting consumption? A study by scientific organization Mind Insights* reveals key[…]
Covid-19 ushers in a new digital & innovation age for luxury
The 2021 edition of Deloitte’s Global Powers of Luxury Goods report takes stock of the impact of Covid-19 on the world’s luxury market. While sales were hard hit across the board – the top 100 luxury players saw their revenue fall from $281bn in[…]
Very Peri: Pantone’s Color of the Year 2022
PANTONE 17-3938 Very Peri is Pantone’s Color of the Year for 2022. It is the first time Pantone has created a new hue for its educational color program. Hot on the heels of the color unveil, flavor and fragrance company Firmenich announced the[…]
China: future champions of green luxury?
Is China more environmentally responsible than the West imagines the country to be? One thing is certain: the luxury industry must make ecology a key part of its strategy in the market, according to panelists at The Emergence of Sustainable[…]