Consumer trends - Page 2

Lancôme multiplies digital initiatives with virtual flagship

Proof that beauty brands' digital initiatives are becoming increasingly sophisticated, Lancôme has brought together livestreaming, personality tests, skin diagnosis and product customization at its very first virtual flagship in Singapore.[…]

Asia-Pacific leads in retail’s post-covid digital transformation

The Covid-19 health crisis has seen retailers accelerate their digital transformation as they mine new technologies in response to novel consumption patterns. Nowhere is this shift more evident than in Asia-Pacific, which is at the forefront of[…]

Analysis: new gestures in luxury packaging

As part of our summer series, we bring you in-depth content from our sister magazine Formes de Luxe. This week, an analysis of the influence of gestures on packaging developments. Life is about movement, and making packaging come alive means[…]

Analysis: the rise of Clean Beauty

As part of our summer series, we bring you in-depth content from our sister magazine Formes de Luxe. This week, an analysis of the Clean Beauty movement. Clean beauty, green beauty’s next of kin, is primarily defined by the absence of[…]

Analysis: Makeup continues its slowdown

Women are wearing less makeup, a trend observed in 2019 that is likely to persevere in light of the coronavirus crisis. Until now, the factors driving this slowdown were related more to the environment than to the economy. From no makeup to[…]

China make-up market to see +8% CAGR through 2024, says GlobalData

Chinese consumers are spelling big opportunities for luxury makeup brands as the market is forecast to reach $8.8bn in 2024, according to GlobalData. The research firm’s new report, China Make-Up – Market Assessment and Forecasts to 2024,[…]

Post-coronavirus: IFOP study looks at French consumers’ attitudes towards packaging

The impact of the covid-19 health crisis on how consumers see packaging is the subject of a just-released IFOP survey carried out in France for packaging trade show All4Pack. Before the coronavirus crisis, one-third of French consumers favored[…]

How beauty sampling is adapting to post-covid retail

With retail stores implementing social distancing measures, beauty brands are having to rethink the sampling experience. Sampling suppliers have been quick to develop new products or revisit existing ranges in a bid to enhance the in-store[…]

Luxury market could contract by 35% in 2020

Luxury-goods sales are projected to fall by 20% to 35% in 2020 as a result of the coronavirus pandemic, says Bain & Company, as the industry reels from retail and tourism shutdowns in all key markets. The consultancy had previously forecast a[…]

Interview

Hapticmedia & the rise of digital personalization for luxury

Digital sales are taking on even more importance in the context of retail store closures due to the coronavirus crisis. Hapticmedia, French specialist in 3D staging and personalization of products online, is well positioned for this new normal.[…]