Consumer trends - Page 3
Luxe Pack Trends Observer: a luxury landscape in flux
“The 2020 consumer is paving the way for a future that is inclusive, sustainable, healthy and innovative,” notes Emma Chiu, global director of JWT Intelligence and author of The 2020 Consumer report, whose contents were revealed at Luxe Pack[…]
Men's makeup & the pull of genderless beauty
Gaultier probably jumped the gun in 2003 with its men’s makeup line. In 2019, Chanel and Givenchy entered the fray. Now, following the trail blazed by Asian brands, Western players from Tom Ford and MAC to MMUK Man are putting their spin on[…]
Eco-designed luxury packaging: a new priority?
Is sustainability on the road to becoming a criterion of choice when purchasing luxury goods? For nearly one in four French consumers, a luxury product’s packaging should be environmentally friendly, according to Shopper Luxe*, a recent study[…]