Corporate strategy - Page 4

With E.Y.E., Chanel explores personalized mascara

Mascara is not a one-size-fits-all product, at least not at Chanel. At its Marais store in Paris, the brand is offering an ultra-personalized service for its 3D-printed mascara collection. We tested the service, where packaging has a key role to[…]

Interview

L’Oréal’s Guive Balooch unveils Perso’s potential

Head of L’Oréal’s Technology Incubator, Guive Balooch talks to Luxe Packaging Insight about Perso, the group’s personalized home beauty device launched at CES Las Vegas earlier this month. Is Perso L’Oréal’s first at-home personalized beauty[…]

CSI Thermoformage launches custom decorated vac forms

CSI Thermoformage's expertise lies in the production of custom-designed thermoformed packaging. Of its three market segments, vac forms for prestige product boxes and cases (fragrance, cosmetics, champagne and spirits) account for 40% of its[…]

Exclusive interview: L'Oréal unveils its sustainability ambitions

Philippe Thuvien, general manager of packaging & development at L'Oréal, shares his road map for sustainable packaging with Formes de Luxe. A sneak preview of our exclusive interview published in the magazine's November issue. In 2007, L’Oréal[…]

3D Printing gains traction at Albéa

It's official, Albéa has just announced the signature of a "strategic partnership" with Erpro 3D Factory, an alliance geared to the manufacturing of cosmetics packaging components via 3D printing on an industrial scale. Albéa notes that 3D[…]

Seedlip: the no-low pioneer

Seedlip ceo Ben Branson talks about the genesis of his young brand and shares his views on the evolution of the no-low trend. What was behind the creation of the brand? Seedlip is a product of my upbringing: my mother’s family has been farming[…]

Quadpack gains strength

Quadpack ceo Tim Eaves tells us what Louvrette and Inotech, its latest acquisitions, bring to the table. You purchased German primary packaging company Louvrette last month. What was behind the acquisition? First, we wanted to increase our[…]

Albéa sets out its sustainability road map

For Albéa, 2019 looks to be a turning point when it comes to sustainable development. In July, the French group published its first sustainability report and it is now a member of the Ellen MacArthur Foundation, meaning that in time 100% of its[…]

Heinz Glas reaches new heights for PCR glass

German glassmaker Heinz Glas is inaugurating a new furnace mid-2020 at its Kleintettau glassworks that will be able to integrate up to 50% PCR glass. Coo Jörg Utsch and sales director Rudolf Wurm talked to Formes de Luxe about the project. Why[…]

Sillages Paris moves up a gear

Maxime Garcia-Janin, founder of French indie digital perfumery brand Sillages Paris specialized in personalized fragrance, is gleefully looking to the future. And for good reason: this year the brand opened both its first retail store (an[…]