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L’Oréal and Emotiv tap neural responses to facilitate fragrance selection

L’Oréal and Emotiv tap neural responses to facilitate fragrance selection

Testing fragrances in-store is about to become a bit more futuristic. Beauty group L’Oréal is partnering with tech company Emotiv to equip Yves Saint Laurent flagship stores with a device that will record consumers’ neural response to fragrances[…]

Assessing the impact: How will the war in Ukraine affect the packaging supply chain?

Assessing the impact: How will the war in Ukraine affect the packaging supply chain?

Store closures, idling factories, energy and raw material shortages and rising costs… The chain of events set off by Russia’s invasion of Ukraine is causing shockwaves throughout the luxury market. Is the packaging supply chain at risk of[…]

03/10/2022 | Corporate strategy
Flexi-Hex: how packaging designed for surfboards is conquering wines, spirits and beauty

Flexi-Hex: how packaging designed for surfboards is conquering wines, spirits and beauty

UK-based Flexi-Hex set out to ban plastics from packaging with its paper-based e-commerce and gifting solutions that combine functionality and aesthetics. Its flexible honeycomb packaging has proved popular among luxury wines and spirits brands,[…]

02/09/2022 | Sustainability
China luxury driven by post-90s & heavy-spending consumers

China luxury driven by post-90s & heavy-spending consumers

Mainland China’s luxury market is forecast to grow to RMB630bn ($94.1bn) in 2022, according to the 2021 Tencent x BCG China Digital Luxury Report. A better local shopping environment and changing spending habits are set to drive the 23%-25%[…]

11/30/2021 | Consumer trendsRegional focus
Moët & Chandon personalizes the pack for the holidays

Moët & Chandon personalizes the pack for the holidays

LVMH-owned champagne brand Moët & Chandon has launched a personalized packaging operation for the end-of-year holiday season. A pop-up concierge service at Parisian department store Le Bon Marché enables consumers to customize both the bottle[…]

11/10/2021 | Consumer trendsDesign
Hennessy kicks off carafe customization service

Hennessy kicks off carafe customization service

At the Hennessy Hands space in Parisian department store La Samaritaine, customers can personalize their Hennessy carafe with engravings and leather accessories. Customization is taking center stage at cognac brand Hennessy. The LVMH brand is[…]

10/07/2021
Moët Hennessy & Campari Group team up for European e-commerce

Moët Hennessy & Campari Group team up for European e-commerce

A premium, pan-European wine & spirits e-commerce platform is in the works following a 50-50 joint venture between Campari Group and LVMH’s Moët Hennessy. Campari will contribute its 49% stake in online retailer Tannico to the venture. With[…]

07/15/2021
Louis XIII launches e-boutique to elevate the online experience

Louis XIII launches e-boutique to elevate the online experience

Cognac brand Louis XIII’s newly opened online store offers a wealth of features, including personalization services, limited-edition products and an online concierge. The brand says that the e-boutique’s vocation is to elevate online purchasing[…]

10/08/2020 |
Maison Martell unveils novel retail concept L’Atelier Martell

Maison Martell unveils novel retail concept L’Atelier Martell

Cognac brand Maison Martell (Pernod Ricard) has opened its first brick and mortar store. Located in Shenzhen, China, L’Atelier Martell blends digital and physical and is the blueprint for a global roll-out. "L'Atelier Martell reflects our vision[…]

09/24/2020 |
Lancôme multiplies digital initiatives with virtual flagship

Lancôme multiplies digital initiatives with virtual flagship

Proof that beauty brands' digital initiatives are becoming increasingly sophisticated, Lancôme has brought together livestreaming, personality tests, skin diagnosis and product customization at its very first virtual flagship in Singapore.[…]

09/04/2020 |