Retail
Louis XIII launches e-boutique to elevate the online experience
Cognac brand Louis XIII’s newly opened online store offers a wealth of features, including personalization services, limited-edition products and an online concierge. The brand says that the e-boutique’s vocation is to elevate online purchasing[…]
10/08/2020
| Corporate strategy
Maison Martell unveils novel retail concept L’Atelier Martell
Cognac brand Maison Martell (Pernod Ricard) has opened its first brick and mortar store. Located in Shenzhen, China, L’Atelier Martell blends digital and physical and is the blueprint for a global roll-out. "L'Atelier Martell reflects our vision[…]
09/24/2020
| Corporate strategy
Lancôme multiplies digital initiatives with virtual flagship
Proof that beauty brands' digital initiatives are becoming increasingly sophisticated, Lancôme has brought together livestreaming, personality tests, skin diagnosis and product customization at its very first virtual flagship in Singapore.[…]
09/04/2020
| Consumer trends